Type 'healthcare' as the key-word and Google gives you over 1,32,000,000 results. Welcome to the world of internet. A magical place where 'your wish is web's command'. A place which is almost becoming like your 'family doctor' that suggests, advices and even tells you places which you should not be going to.
Just re-collect top five hospitals in India that are aggressive on the medical tourism front and 100 per cent chance that they have an excellent presence on the web. On the other side of the spectrum, in our country, there still exist hospitals that still do not even have a website of their own! It is these ignorant lot or rather the 'old-timers' who need to log in to actually realise how strategically important it is to have a good website, as, in the future it can even mean their survival.
In today's digital world, websites play an extremely important strategic role for every sector industry or business, but for the hospitals it has some added benefits.
A simple, brochure website will help in letting the online world know that you exist. It also will say what you do and where to find you. It is as important as your home address. Says Deepak Sahni, Founder and Managing Director of Sai WebTel Technologies (P) Limited, a leading website designing company that specialises in healthcare, "It is the only platform to portray your experience in terms of success and specialties with the names of the doctors and their experiences. It is most often seen that people search doctors' name to find as to which hospital he/she is associated with." Sai Web Tel has designed many of the best hospitals website in the country that includes names like Paras Hospitals, Max Healthcare, Artemis Hospital, Rajeev Gandhi Cancer Institute and Batra Hospital, amongst many others.
Source: http://www.expresshealthcare.in/200911/it@healthcare01.shtml
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